Over the years the meaning of the brand, and more so the day to day internal motivation, has personally evolved for me. Drifting away from defining what we are not, to questioning what our brand identity actually is. If we are not a french brand, then what are we?
These foundational questions and qualities that make you wonder are embodied in our subtly complex designs, giving the audience the chance to individually interpret the meaning of our satirical presentations. Three years later, we have designed, developed, created and produced, but the question still remains.